Where Is America Shopping On Black Friday? The Black Friday Scoreboard Tells Us

FAYETTEVILLE, Ark., Nov. 25, 2014 /PRNewswire/ -- Field Agent, a leader in mobile research technology, uses their crowdsourcing app to showcase which stores consumers will shop at first on Black Friday. Thousands of their Agents will be delivering real-time photos and data from around the country. BlackFridayScoreboard.com will be updating as-it-happens from the time doorbuster sales begin until they die down.

Photo - http://photos.prnewswire.com/prnh/20141124/160722

Has the biggest shopping day of the year dwindled down? The National Retail Federation expects so this year. Black Friday sales started the weekend of Halloween and lead up to Thanksgiving. Doorbuster sales are no longer at the crack of dawn. And some of the biggest sales start on Thanksgiving evening. But who shops on Thanksgiving – a holiday that moms rank 'family time' as most important, according to Field Agent's study on the most popular Thanksgiving activities.

In fact, shopping came in second on the list and now we'll be able to see in real-time just how many people are shopping on Black Friday at BlackFridayScoreboard.com.

Field Agent is asking 2,000 agents to tell us where they are going to shop first and to take a picture of the lines and crowds at that store. BlackFridayScoreboard.com is going to be a live feed of all of these pictures and will list the top 10 stores that shoppers are going to FIRST. The site will be live from 6:00pm CST on Thanksgiving evening to 12:00 noon CST on Friday, November 28.

"With thousands of people shopping on Black Friday including our agents who are engaged consumers, we thought that this would be a great tool for retailers and brands to see how their store is performing live. I know that I'll be watching on my computer, right next to the football game on Thanksgiving and Black Friday," says Rick West, CEO of Field Agent.

Currently, the countdown is live at BlackFridayScoreboard.com and you can sign up to get notified when the data starts rolling in. A report will also be generated after the results are in.

About Field Agent: Field Agent has changed the way the world collects business information and insights. The company uses crowdsourcing data via smart devices from everyday consumers. Follow Field Agent on LinkedIn and Twitter. For more information on consumer surveys and mobile research please visit http://blog.fieldagent.net/

Shauna Vo

Field Agent, Inc.
(479) 966-9573
shauna.vo@fieldagent.net