Where Are Shoppers Spending Money This Holiday Season?

Market research firm Field Agent has released its 2019 holiday preview, "An Omnichannel Christmas." The top gift retailers probably come as no surprise to most, but grocery paints a different picture.

Five studies of more than 4,000 U.S. Christmas shoppers looked into spending habits. When consumers were given the option to choose which three retailers will receive most of their holiday spending, three retailers rose to the top: Amazon.com (64%), Walmart (62%) and Target (44%). Kohl's came in fourth, down at 17%, and Best Buy rounded out the top five, at 10%.

Read the full article here: https://progressivegrocer.com/walmart-vs-amazon-where-are-shoppers-spending-money-holiday-season