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Digital Demo by Field Agent mobilizes real shoppers in specific areas to buy, try and write about a product, then share the article online. This creates both short- and long-term awareness and demand, and can even be applied to products outside the reach of traditional demos. Ultimately, Digital Demo can result in hundreds or even thousands of high-quality articles being written and/or shared online.
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Read the full article here: https://consumergoods.com/p2px-2019-show-stoppers
