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To see if the attention is warranted, Field Agent, a marketplace research service, sent more than 21 secret shoppers into Amazon’s six existing Go stores in Seattle and Chicago. The deployment was a return engagement for the firm, which checked out the first prototype shop after it opened to the public in January.
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Read the full article here: https://www.twice.com/retailing/what-shoppers-really-think-of-amazon-go
