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When you're selling a product or service, you need to be able to know people's feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn't, can make the entire realm of market research overwhelming. A "simple" Google search for market research information will leave you drowning in terms like discriminant analysis, multiple regression, and multidimensional scaling. Rick West, of Field Agent, took some time out to break it all down for us, so get ready for some market research 101.
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Read the full article here: https://www.inc.com/tracy-leigh-hazzard/the-everything-entrepreneurs-guide-to-market-research.html?cid=hmsub5
