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Fresh sales, an area where Amazon has struggled in the past, also play a crucial role in gaining and retaining online shoppers. A report from market research firm Field Agent found consumers prefer buying fresh produce online from Walmart.com over Target.com, Jet.com and Amazon.com. The survey took place before the Amazon deal with Whole Foods was completed, but with 25% of consumers saying they prefer Walmart, it shows the uphill battle Amazon faces in grocery.
