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As of late, shoppable recipes – where all ingredients in an online recipe can be ordered through an ecommerce service with the click of a button – have been growing in popularity, especially in an age where pure-play meal-kit providers are having a rough go, grappling with high costs that come from marketing, lots of packaging, pre-portioning ingredients, and the like. Some 71 percent of users wish that meal kits were less expensive, and 72 percent of nonusers would give kits a try if they were so, according to recent research from Field Agent.
