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The Field Agent Retail Glossary
An Interactive Glossary for Shopper Marketers
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Action Alley
Back-to-School
Black Friday
BOGO
BOPUS
Brick & Mortar Store
B2C (Business-to-Consumer)
B2B (Business-to-Business)
Bulk Section
Bundled Pricing
Cart Rail Display
Cash Wrap
Chain Store
Chip Cards
Clip Strip
Convenience Store
Cross Merchandising
Crowdsourcing
Demo
Department Store
DGX
Dollar Store
Drug Store
Dump Bin Display
End-Cap Display
Everyday Low Prices (EDLP)
Facing
Floor Stand Display
Four-Way Display
General Merchandise
Grocery Pick-Up
Grocery Kiosk
Grocery Store
Impulse Purchase Display
In-Stock
Loyalty Programs
Markdown
Mass Merchandiser
Merchandising Wall
Multi-Channel
Mystery Shopper
National Brand
Omni-Channel
Off-Premise
On-Premise
On-Shelf Availability (OSA)
Out-of-Stock (OOS)
Pallet Display
PDQ (pretty darn quick) Display
Planogram
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Point-of-Purchase Display
Private Label Brand
QuickShop
Rack Display
Registry
Scan & Go
Seasonal Department
Shelf Talker
Sidekick Display
Signage
SKU (stock-keeping unit)
Specialty Store
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TV End-Cap Display
UPC (universal product code)
Warehouse Club
Weigh Station
Aldi
Costco
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Dollar General
Dollar Tree
H-E-B
Kroger
Lidl
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Winn Dixie
