Those were among the words used most often by mystery shoppers to describe Apple’s next-generation store, located at Shops of Saddle Creek South in Germantown, Tennessee, a suburb of Memphis.
The shoppers are part of Field Agent, which provides on-location auditing and research via a network of 650,000 “agents” who collect data that can be monitored in real time by its clients. The company deployed several agents to visit and then review the store.
