The Supply Side: Walking in shopper’s shoes a harsh reality for CPG brands

Field Agent found 86% of those who suffer from severe food allergies or dietary restrictions said unclear label information caused them to forego buying specific products. They simply can’t risk buying the product when they don’t know exactly what they are purchasing, the report stated.

Read the full article here: https://talkbusiness.net/2019/06/the-supply-side-walking-in-shoppers-shoes-a-harsh-reality-for-cpg-brands/