Press Room

Your source for all things Field Agent in the news.

Shopping suggestions

Published By Field Agent on August 3, 2019

With so much spending on the line, Field Agent surveys over a thousand mothers of K-12 students each school year, all to help businesses prepare for the back-to-school (BTS) blitz. Read the full article here: https://talkbusiness.net/2019/08/shopping-suggestions/

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August 3, 2019 | Field Agent

New Data Show Increased Consumer Interest in Online Grocery Shopping

Published By Field Agent on July 3, 2019

Yesterday, Grocery Dive reported on a Field Agent survey of 3,342 shoppers. In the survey, 66 percent of respondents said they expect to be buying their groceries online in the next five years. Read the full article here: ...

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July 3, 2019 | Field Agent

More online grocery shoppers on their way

Published By Field Agent on July 2, 2019

While nearly all consumers still currently shop for the majority of their groceries in stores, retailers should expect online shopping to increase over the next five years, according to a new report from Field Agent.

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July 2, 2019 | Field Agent

BRIEF Report: 66% of shoppers will buy more groceries online in the next 5 years.

Published By Field Agent on July 1, 2019

About 66% of shoppers said they expect to be buying more of their groceries online within the next five years, according to a new report from retail firm Field Agent that surveyed 3,342 primary grocery shoppers. Read the full article here: ...

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July 1, 2019 | Field Agent

The Field Agent App Lets Smartphone Users Easily Earn Extra Cash by Taking Surveys and Reporting Data from Business Locations

Published By Field Agent on July 1, 2019

Field Agent is an app that lets smartphone users easily earn extra cash by completing simple tasks while they are shopping. Assignments may include taking a photo of a store display or taking note of an item’s price. Field Agent reports this data back to its clients so the companies can have ...

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July 1, 2019 | Field Agent

The Supply Side: Walking in shopper’s shoes a harsh reality for CPG brands

Published By Field Agent on June 27, 2019

Field Agent found 86% of those who suffer from severe food allergies or dietary restrictions said unclear label information caused them to forego buying specific products. They simply can’t risk buying the product when they don’t know exactly what they are purchasing, the report stated. Read the ...

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June 27, 2019 | Field Agent

HelloFresh, Home Chef test new in-store offerings

Published By Field Agent on June 3, 2019

A survey from Field Agent found that 63% of those surveyed said they don't buy meal kits because they're too expensive, and 16% of meal kit consumers said the amount of time it takes to prepare a meal is a drawback. Read the full article ...

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June 3, 2019 | Field Agent

Whole Foods Cleans Up with Pacha

Published By Field Agent on June 3, 2019

P2PI partnered with Field Agent to take a closer look at the most recently opened Pacha store-within-a-Whole Foods in Chicago. See the full gallery of photos from the store visit attached at right. And check out Field Agent's Endcaps & Insights for more photos, video, and insights from the ...

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June 3, 2019 | Field Agent

Walmart Teams Up With Google For Grocery Voice Ordering

Published By Field Agent on May 3, 2019

While Walmart Voice Order may be viewed as convenient, a recent study by Field Agentreported that two-thirds of its study participants would opt for the Walmart website/app over WVO for keeping track of their grocery needs, if forced to choose only one. Read the full article here: ...

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May 3, 2019 | Field Agent

Walmart Testing Digital Price Labels, LED Projectors

Published By Field Agent on May 2, 2019

At store number one, Walmart also is testing three LED projectors that display colorful ads on the store floor in the toy department to draw shoppers into the aisles, according to a new report from Fayetteville, AR-based market research firm Field Agent. Of the four test shoppers Field Agent sent ...

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May 2, 2019 | Field Agent