Business research firm Field Agent recently conducted an audit of 100 chip processing systems at leading retailers Costco, CVS Health, Home Depot, Kroger, Lowes, Target, Walgreens and Walmart. It also undertook a survey of 300 consumers who use chip cards. In the survey, only 37% of the respondents ...
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Those were among the words used most often by mystery shoppers to describe Apple’s next-generation store, located at Shops of Saddle Creek South in Germantown, Tennessee, a suburb of Memphis. The shoppers are part of Field Agent, which provides on-location auditing and research via a network of ...
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In 2015, 94% of millennials reported making personal improvement commitments (compared with 84% of Boomers and 81% of Gen Xers). And we’re willing to pay the price: While Boomers said they’d spend an average of $152 a month on self-improvement, millennials anticipated spending nearly twice ...
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Amazon surprised everyone in November when it opened up its first physical bookstore in Seattle, and since then rumors have been floated about further expansion. While it's unclear what Amazon's strategy truly is when it comes to brick and mortar, experts are pretty sure it's not really about the ...
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The shoppers are part of Field Agent, which provides on-location auditing and research via a network of 650,000 “agents” who collect data that can be monitored in real time by its clients. The company deployed five men and five women to shop Amazon Books, which is located in University Village, ...
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The Super Bowl isn't just a big game for NFL players, but for advertisers that want national recognition. Undoubtedly, the game reaches a massive, live audience. But there's debate in marketing circles about whether the price tag is worth the returns.
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Retailers across the country reported spikes in online traffic from mobile devices during peak days for Christmas shopping. Some, like Walmart, reported mobile traffic making up as much as 70 percent of website visits. According to IBM's U.S. Retail Black Friday Report, smartphones and tablets ...
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Fayetteville-based technology company Field Agent used a new research project to determine where America went shopping first during the day known as Black Friday.
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Early promotions chipped away at the Black Friday crowd this year, putting more pressure on retailers to entice shoppers leading up to the holidays. From Thanksgiving Day through Sunday, 133.7 million consumers shopped in stores and online, down 5% from 2013, according to a National Retail ...
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