Press Room

Your source for all things Field Agent in the news.

The Grocery Items That Shoppers Will – And Won’t – Buy Online

Published By Field Agent on August 31, 2017

The answer is contained in a new report by the retail research company Field Agent, “Groceries 2.0 Revisited: The Rise of Online Grocery Shopping“. A survey of more than a thousand grocery shoppers found that most are actually pretty satisfied with their typical trips to a physical grocery store, ...

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August 31, 2017 | Field Agent

Whole Foods price reductions focus on private label, no widespread price cuts

Published By Field Agent on August 30, 2017

Fayetteville-based Field Agent checked the prices of 12 items on Monday in Whole Foods in about a dozen locations across the country and calculated the average basket savings to be 5% over prices checked earlier this month.

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August 30, 2017 | Field Agent

Majority of shoppers still shunning digital despite interest in alternatives

Published By Field Agent on August 29, 2017

Despite 62% of shoppers desiring an alternative to traditional in-store grocery visits, only 1% of consumers turn to digital exclusively for grocery shopping, a recent Field Agent report has found.

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August 29, 2017 | Field Agent

Gelson's serves up Chef'd meal kits in stores

Published By Field Agent on August 29, 2017

Recent research from Field Agent finds that there’s also strong interest amongst consumers willing to purchase meal kits as part of their regular grocery shopping trips — or even make an extra trip to the store as the need arises.

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August 29, 2017 | Field Agent

Gelson’s to Sell Chef’d Meal Kits in Stores

Published By Field Agent on August 28, 2017

Recent research from Fayetteville, Ark.-based Field Agent shows that 64 percent of meal-kit users have purchased and prepared Blue Apron kits and 46 percent bought and used Hello Fresh kits, while Chef’d fell in eighth place with just 4 percent. Meanwhile, the research also reveals that of people ...

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August 28, 2017 | Field Agent

Walmart-Google Partnership: 3 Changes to Come

Published By Field Agent on August 24, 2017

One advantage Walmart has in this space, though, is its dominance in fresh ordering: Recent research from Fayetteville, Ark.-based Field Agent revealed that more Walmart.com shoppers purchase their fresh food on the site than those who shop Jet.com and rivals Amazon.com and Target.com.

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August 24, 2017 | Field Agent

Blue Apron Declares Hiring Freeze, Cuts Recruitment Staff

Published By Field Agent on August 23, 2017

Coupled with the fact that Amazon’s kits could fit into brick-and-mortar operations if and when the Whole Foods deal closes, times don't look good for Blue Apron: Even though the New York-based service is the most preferred among meal-kit users, recent research from Fayetteville, Ark.-based ...

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August 23, 2017 | Field Agent

AmazonFresh gets high marks in recent consumer survey

Published By Field Agent on August 18, 2017

More than half of consumers involved in a recent trial of AmazonFresh grocery delivery said they would very likely use the service again, according to Field Agent. Just 17% said they would not likely use the service.

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August 18, 2017 | Field Agent

Meal Kits Will Be A Low Payoff, High Maintenance Initiative For Amazon

Published By Field Agent on August 17, 2017

Consumer opinion survey outfit Field Agent recently polled a wide swath of people, aiming to get a feel for the mass market's perception of ready-to-prepare meals as a service in and of themselves. The findings from that surveywere a little surprising, and more than a little concerning.

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August 17, 2017 | Field Agent

AmazonFresh: Ready for the Big Stage?

Published By Field Agent on August 11, 2017

In a qualitative study, the Fayetteville, Ark.-based research firm went in depth with 20 testers of the service, most of whom said they really like what they see, especially when it comes to convenience, delivery speed and ease of ordering. Some 65 percent of users described the service as ...

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August 11, 2017 | Field Agent