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Your source for all things Field Agent in the news.

Amazon Prime Day stirred up grocery shoppers

Published By Field Agent on July 24, 2018

According to a poll of 2,451 U.S. adults by mobile-driven market researcher Field Agent, 14% of Amazon Prime members who shop at Whole Foods took part in Whole Foods’ Prime Day deals or promotions. Read the full article here: ...

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July 24, 2018 | Field Agent

Prime Day Shoppers Loved the Physical-Digital Link Between Amazon, Whole Foods

Published By Field Agent on July 23, 2018

While only 14 percent of Amazon Prime members shop at Whole Foods, most of them took advantage of Amazon’s deal offering a $10 credit toward digital Prime Day deals for purchases of $10 or more at the Austin, Texas-based grocer’s stores, according to new research from mobile-powered market research ...

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July 23, 2018 | Field Agent

One year later, has Amazon become the grocery disruptor everyone feared?

Published By Field Agent on June 18, 2018

Meanwhile, Field Agent finds that more than 80% of Prime members that shop Whole Foods intend to do so more often. Read the full article here: https://www.fooddive.com/news/grocery--one-year-later-has-amazon-become-the-grocery-disruptor-everyone-feared/525914/

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June 18, 2018 | Field Agent

Attention, Amazon Prime Members Who Shop at Whole Foods: You’re in Luck

Published By Field Agent on June 16, 2018

Still, 41% of shoppers still don’t know Amazon owns Whole Foods, according to a recent national survey of 2,034 consumers by Field Agent, a data firm. Of the 436 Whole Foods shoppers surveyed, 45% thought Amazon had made the chain better. More than 80% of Prime members who shop at Whole Foods said ...

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June 16, 2018 | Field Agent

SUBWAY BACKS OFF EARLY HOURS AS BREAKFAST FAILS TO CATCH ON

Published By Field Agent on June 15, 2018

According to a recent survey by the market-research firm Field Agent, 43 percent of Subway customers said they don’t eat at the chain for breakfast and 19 percent weren’t even aware it offered the meal. And 67 percent said it wouldn’t affect their Subway eating habits at all if the company stopped ...

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June 15, 2018 | Field Agent

Subway is backing off breakfast, and it reveals a growing problem plaguing the restaurant industry

Published By Field Agent on June 14, 2018

According to a recent survey by the market-research firm Field Agent, 43 percent of Subway customers said they don’t eat at the chain for breakfast and 19 percent weren’t even aware it offered the meal. And 67 percent said it wouldn’t affect their Subway eating habits at all if the company stopped ...

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June 14, 2018 | Field Agent

With Breakfast Push Struggling, Subway Backs Off of Early Shift

Published By Field Agent on June 14, 2018

According to a recent survey by the market-research firm Field Agent, 43 percent of Subway customers said they don’t eat at the chain for breakfast and 19 percent weren’t even aware it offered the meal. And 67 percent said it wouldn’t affect their Subway eating habits at all if the company stopped ...

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June 14, 2018 | Field Agent

The Supply Side: Digital grocery shoppers a minority today, maybe not tomorrow

Published By Field Agent on June 11, 2018

Fayetteville-based Field Agent recently conducted a survey of 9,088 U.S. consumers seeking to assess the demand for online grocery and profile today’s digital shopper. Field Agent found only 18% of shoppers purchase fresh groceries online, and 26% go online for packaged groceries. Read the full ...

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June 11, 2018 | Field Agent

Consumers still hesitate to buy fresh produce online

Published By Field Agent on May 24, 2018

A recent report from Field Agent finds that produce is a popular category for online grocery shoppers in both planned and unplanned purchases, suggesting the tide on consumer fears could be changing. Read the full article here: ...

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May 24, 2018 | Field Agent

5 Ways Mobile Scan-and-Pay Benefits Grocers Beyond the Checkout Line

Published By Field Agent on May 22, 2018

Last year, Fayetteville, Ark.-based Field Agent commissioned a 36-person mystery shop using Walmart’s (at the time) new Scan & Go technology, which, although the retailer has since abandoned the program, provided revealing comments that can be useful for other grocers seeking to implement such ...

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May 22, 2018 | Field Agent