Never Good Enough: Why Millennials Are Obsessed With Self-Improvement

In 2015, 94% of millennials reported making personal improvement commitments (compared with 84% of Boomers and 81% of Gen Xers). And we’re willing to pay the price: While Boomers said they’d spend an average of $152 a month on self-improvement, millennials anticipated spending nearly twice that—though our average income is half as much. Our strategies range from new workout regimes and diet plans to life coaching, therapy and apps designed to improve wellbeing.