Under Amazon, Whole Foods' Prices Have Actually Barely Budged, Study Finds

A Field Agent survey of more than 500 Whole Foods shoppers in June found that the percentage of those who say “Whole Foods is better under Amazon far outnumber those who believe it’s headed in the wrong direction.” On prices, 49% said they believe prices “have improved” under Amazon while 46% perceive no difference. Only 5% think prices got “worse.”