The Supply Side: Holiday divides retail winners from losers

January 10, 2018 | Field Agent
  • Fayetteville-based Field Agent recently asked consumers about their recent holiday spending patterns to discern the winners from the losers. The survey was completed on Dec. 27. And 67% of the respondents were female, and 33% were male. The survey asked consumers where they purchased gifts during the holiday season. The respondents were able to list more than one retailer.