Meijer offers customizable meal kits

February 20, 2018 | Field Agent
  • Meal kits are a growing category, especially in the supermarket space, as busy consumers want help putting a homemade meal on the table. Nielsen estimates supermarkets sold $80 million in the category in 2016, and should see exponentially higher sales this year, while a Field Agent survey shows 78% of shoppers want stores to sell their own kits.