The Supply Side: Consumers more conscious of subscription costs

A separate report from Field Agent, a retail auditing and insights firm in Fayetteville, found 58% of respondents have tried grocery subscriptions. A majority cited convenience of home delivery and ease of preparation as the main reason they subscribed. Roughly half said they liked not having to shop as often. Seven out of 10 said they would subscribe if prices were lower, and 35% of non-users said they expect to purchase grocery subscriptions in the next three years.