Test Shoppers Found Kroger's Digital Shelf Tags 'Influential' – How Do They Feel About Walmart's?

Much like rival grocer Kroger started doing last month, Walmart is testing digital shelf labels at two stores, trialing LED tags at one and e-ink tags at another, both in Rogers, Ark. Further, a new report from Fayetteville, Ark.-based market research firm Field Agent has found that while shoppers prefer them over the traditional tags, things get more complicated when they're asked to select their digital favorite.

Read the full article here: https://progressivegrocer.com/test-shoppers-found-krogers-digital-shelf-tags-influential-how-do-they-feel-about-walmarts