Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions

A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcherField Agent has reported.

Read the full article here: https://progressivegrocer.com/test-shoppers-find-krogers-new-digital-shelves-influential-purchase-decisions