The new site from Harris Teeter could offer an alternative to those wary of subscribing to meal-kit services. Recent research from Fayetteville, Ark.-based Field Agent shows that among those who haven't ordered meal kits online, the top two barriers are that the kits they see are expensive (63 percent), and that these people prefer to grocery shop in stores (45 percent). Grocers that offer solutions to curate and/or purchase kits at more competitive price points than online services stand to remove these barriers to purchase and encourage more to try.
