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Last year, Fayetteville, Ark.-based Field Agent commissioned a 36-person mystery shop using Walmart’s (at the time) new Scan & Go technology, which, although the retailer has since abandoned the program, provided revealing comments that can be useful for other grocers seeking to implement such a solution. Among their comments, shoppers who enjoyed Walmart’s app clearly suggested that their desire to use it wasn’t based solely on its ability to eliminate checkout: Price checking, ease of scanning and even an appealing interface also were critical attributes of a scan-as-you-shop app that patrons enjoy using.
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Read the full article here: https://progressivegrocer.com/5-ways-mobile-scan-and-pay-benefits-grocers-beyond-checkout-line