Black Friday, Cyber Monday 'neck-and-neck' this season

October 26, 2017 | Field Agent
  • Black Friday and Cyber Monday are "neck-and-neck" when it comes to holiday shoppers' intentions this season, according to a reportfrom shopper analytics and research firm Field Agent. Just over half (51%) told Field Agent that they're "completely" or "very" likely to shop for gifts on Black Friday, with about the same number (52%) similarly likely to shop on Cyber Monday, according to the report.