In a qualitative study, the Fayetteville, Ark.-based research firm went in depth with 20 testers of the service, most of whom said they really like what they see, especially when it comes to convenience, delivery speed and ease of ordering. Some 65 percent of users described the service as “convenient.” Meanwhile, 82 percent of users said that using the service was as easy as or easier than they expected, and roughly the same said that delivery time was as short as or shorter than what they expected. Ninety-five percent said that their delivery was on time.
