
Back-to-school spending season already underway, sales expectations mixed
July 11, 2017 | Field Agent
Fayetteville-based Field Agent surveyed 1,000 of its U.S. agents in May about their back-to-school spending intentions. The report found half of those surveyed plan to spend more this year on back-to-school items, and just 5% will spend less. Field Agent said last year 44% of respondents planned to spend more. While 50% expect to spend more than last year, 57% said back-to-school is a drain on their household budget.