Wal-Mart gearing up for Lidl’s U.S. store openings; suppliers warned of deeper price wars

A recent report from Fayetteville-based Field Agent asked consumers in the United Kingdom to compare Asda to its German competitors Aldi and Lidl. In most cases the agents who participated in the survey said they favored Asda over the other two, but hard sales data indicated Asda lost sales to Lidl.