The answer is contained in a new report by the retail research company Field Agent, “Groceries 2.0 Revisited: The Rise of Online Grocery Shopping“. A survey of more than a thousand grocery shoppers found that most are actually pretty satisfied with their typical trips to a physical grocery store, and aren’t eager to give up that in-store experience to shift more of their grocery shopping online. “As we stand, potentially, on the brink of a new era in grocery shopping: Does it really need changing?” the report’s authors wonder. “Maybe shoppers are content with the status quo?”
