Consumers predicted to spend $75.8 billion on back-to-school, college in 2016
July 26, 2016 | Field Agent
Fayetteville-based Field Agent conducted back-to-school research with more than 500 U.S. families in all income demographics. Survey results indicate that many parents are still struggling to budget in the costs of the children’s back-to-school needs. Nearly 8 out of 10 Field Agent respondents said back-to-school shopping was a strain on the budget. A majority of the respondents said they had to save ahead for back-to-school shopping.