Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Read the full article here: ...
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Field Media to dispatch 'everyday influencers' to buy, try and build content Read the full article here: http://www.winsightgrocerybusiness.com/cpg/field-agent-acquires-retail-media-firm
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The Field Agent report’s data says displaced Toys R Us shoppers were looking to Walmart as their next-best option, but not by a wide margin.
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Industry ‘retail auditing company’ Field Agent sent 20 mystery shoppers to view the Raleigh and Nashville stores, and utilizing their 11-category rating method, the store scored 4.8 out of a possible 5.0 points. The highest scoring categories were store cleanliness, ease of shopping, and ...
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Now that we’re in the thick of what may prove to be the best holiday season ever, marketplace researchers Field Agent sent secret shoppers into strip malls across the country this past Tuesday to gauge pricing and stock levels at three leading retail chains. Read the full article here: ...
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Fayetteville-based Field Agent surveyed prices in 48 stores from coast to coast run by the largest grocery retailers including Walmart, Kroger and Aldi. The results were analyzed by Field Agent to calculate the per-ounce cost of the entire basket of goods used to prepare the traditional ...
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To see if the attention is warranted, Field Agent, a marketplace research service, sent more than 21 secret shoppers into Amazon’s six existing Go stores in Seattle and Chicago. The deployment was a return engagement for the firm, which checked out the first prototype shop after it opened to the ...
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When you're selling a product or service, you need to be able to know people's feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn't, can make the entire realm of market research overwhelming. A "simple" ...
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Industry researcher Field Agent sent 20 so-called mystery shoppers to poke around the Raleigh and Nashville DGX stores and they scored the concept 4.8 out of a possible 5. Surprisingly, it wasn’t the prices that won them over: the shoppers said they were most impressed with the stores’ tidy, ...
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According to a September 2018 Field Agent study, US holiday shoppers said they would spend more in all holiday categories, including gifts, groceries for meals and decorations. Read the full article here: ...
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