What Women Really Want (For Christmas)
Market research firm Field Agent has cracked the code to discover what it is that women want most — at least for the holidays.
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Market research firm Field Agent has cracked the code to discover what it is that women want most — at least for the holidays.
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Research from Field Agent shows that many consumers want to purchase meal kits in the grocery store, not online. All told, it’s hard to tell if something like a podcast will move the needle for Blue Apron. Even if listeners find the podcast engaging, it won't necessarily convince them to invest in ...
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Coupled with the fact that Amazon’s kits could fit into brick-and-mortar operations if and when the Whole Foods deal closes, times don't look good for Blue Apron: Even though the New York-based service is the most preferred among meal-kit users, recent research from Fayetteville, Ark.-based ...
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According to a recent report from Field Agent, shoppers prefer Jet.com for packaged groceries over Amazon, Target and even Walmart.com
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According to a recent report from Field Agent, shoppers prefer Jet.com for packaged groceries over Amazon, Target and even Walmart.com
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The new site from Harris Teeter could offer an alternative to those wary of subscribing to meal-kit services. Recent research from Fayetteville, Ark.-based Field Agent shows that among those who haven't ordered meal kits online, the top two barriers are that the kits they see are expensive (63 ...
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alk Business & Politics asked Fayetteville-based Field Agent to share insights on gender shopping differences gleaned with its research. Field Agent marketing manager Chris Medenwald said earlier this year the company did a large screening of 18,692 agents, roughly one-third of them were men.
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A full 69% of shoppers feel uneasy about leaving their shopping to a stranger, while 61% wished to touch and view their own purchases, according to a report by Field Agent.
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Jet.com's delivery service for fresh food strongly appeals to consumers, but their chances of reusing it leave something to be desired, according to new research from Field Agent, a Fayetteville, AR-based market research firm.
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In the end, the research on the Jet fresh-delivery experience – as well as other recent research on AmazonFresh – corroborated what Field Agent has found in other research.
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