Over the summer, Fayetteville, Ark.-based market researcher Field Agent reported that some 78 percent of consumers want, to some extent, grocery stores to develop meal kits they could purchase in stores, suggesting that they may drop delivery kits in favor of ones sold at supermarkets
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Nearly 80 percent of consumers reported they would like to be able to buy meal kits in grocery stores, according to research from Field Agent. In addition to convenience, other factors the company named as important to consumers when deciding where to purchase freshly prepared meals include cost, ...
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According to a recent report from Field Agent, shoppers prefer Jet.com for packaged groceries over Amazon, Target and even Walmart.com
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One of the major reasons consumers say they don’t shop brick and mortar stores during the holiday season is because of crowds and poor customer service, according a recent survey by Field Agent. Brightpearl said retailers that have automated fulfillment and streamlined the front-end experience have ...
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Although price is the ultimate complaint that users and nonusers of meal kits typically share, preparation time also is a frequently mentioned nuisance. According to Fayetteville, Ark.-based research firm Field Agent, almost one in five people who have used meal kits find the amount of time needed ...
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But when asked how households will divide up the spending it’s clear the children and significant others will be the big winners this holiday season, according to research completed by Fayetteville-based Field Agent.
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However, a separate survey by market research firm Field Agent suggested that tech devices like TVs and smartphones will be the main Black Friday focus for shoppers next month.
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Black Friday and Cyber Monday are "neck-and-neck" when it comes to holiday shoppers' intentions this season, according to a reportfrom shopper analytics and research firm Field Agent. Just over half (51%) told Field Agent that they're "completely" or "very" likely to shop for gifts on Black Friday, ...
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Clothing, gift cards and even children’s toys don’t have anything on consumer electronics this holiday season.
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But market research firm Field Agent, in its comprehensive “2017 Holiday Shopping” report, drilled down beyond convenience to see what specifically tees consumers off.
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