The Minneapolis-based retailer said it is planning to launch a new brand for consumer staples called Smartly with more than 70 products, including razors, toilet paper and dish soap, mostly priced under $2. The products will be offered at stores and online in mid-October. Read the full article ...
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To mark the one-year anniversary of the Amazon-Whole Foods mashup back in June, the retail research firm Field Agent conducted a survey of Whole Foods shoppers. And, despite what the evidence collected by Gordon Haskett shows, 49% actually said they thought Whole Foods prices were better since ...
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Amazon, however, appears to have succeeded in creating a fairly broad perception among consumers that Whole Foods' prices are lower than they used to be, based on a survey conducted by Field Agent a year after the acquisition. While only 6% of respondents described the prices as "much better," 12% ...
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A Field Agent survey of more than 500 Whole Foods shoppers in June found that the percentage of those who say “Whole Foods is better under Amazon far outnumber those who believe it’s headed in the wrong direction.” On prices, 49% said they believe prices “have improved” under Amazon while 46% ...
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A March 2018 poll from shopper insights firm Field Agent found that more than eight in 10 of smartphone users in the US said that product images and descriptions influenced their purchase decisions, while three-quarters of respondents surveyed cited product reviews as a key purchase driver. Nearly ...
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Marc Yount was one of the first employees at Field Agent, a crowdsource data collection company serving the retail industry. The 2 million users who have downloaded the company’s app are the agents who collect its data. Read the full article here: ...
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A separate report from Field Agent, a retail auditing and insights firm in Fayetteville, found 58% of respondents have tried grocery subscriptions. A majority cited convenience of home delivery and ease of preparation as the main reason they subscribed. Roughly half said they liked not having to ...
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In a highly competitive category, Kroger has managed to differentiate itself from Amazon and Walmart in large part because of its private label presence. Private label development is a critical key in creating customer loyalty. According to research firm Field Agent, 83% of Kroger’s customers say ...
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Like these and many other NWA-based organizations, Field Agent is also committed to rethinking the future of retail. We’ve experimented with image recognition, machine learning and “smart” displays, working closely with retailers to measure the customer’s experience across many retail scenarios and ...
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Additionally, market research from Field Agent shows that 14% of Amazon Prime members who shop at Whole Foods participated in Whole Foods’ Prime Day promotions, and 71% were “extremely or very satisfied”with the quality of deals. Read the full article here: ...
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